laud-it

Project:
Social Platform Branding & Identity System

Overview:
Developed a cohesive visual identity and brand system for a new social platform designed to foster authentic connection and community. The project included logo development, color palette, typography, and a series of branded applications — including blog visuals, note cards, and business cards.

Role & Skills:
Identity Design • Branding • Illustration • Visual System Development

Tools:
Adobe Illustrator

Process & Approach:
Starting with research into user tone and emotional positioning, I explored visual directions that balanced warmth, approachability, and digital credibility. The final identity system unified online and offline touchpoints, ensuring a consistent experience across the platform’s blog interface, print collateral, and social graphics.

Outcome:
A flexible and scalable identity system that reinforced the platform’s mission and visual personality, resulting in a consistent, recognizable look across digital and print materials.