Breastfeed LA

Project:
Fundraising Event Redesign for Tacos for Tatas Gala — Illustration & Event Branding

Overview:
Redesigned the visual identity for a fundraising event supporting breastfeeding, creating a more vibrant and engaging look to complement the existing materials. The project included original illustrations of diverse women and extended visual motifs for print collateral.

Role & Skills:
Illustration • Event Branding • Print Design • Creative Concepting

Tools:
Adobe Illustrator

Process & Approach:
The original design was functional but lacked visual impact. I illustrated a series of diverse women and integrated playful, trippy swirl motifs to elevate the event’s energy and set a cohesive tone for all collateral. This allowed the event branding to feel inclusive, celebratory, and visually striking, enhancing engagement and memorability.

Outcome:
A dynamic, cohesive visual system that energized the event experience, reinforced inclusivity, and provided adaptable assets for future event materials.