FlyDry Blowdry Bar

Project:
Branding Identity & Marketing System

Overview:
Created a full visual identity and branding system for FlyDry Blowdry Bar, a boutique salon offering quick, high-quality blowouts in a modern, upbeat environment. The project encompassed identity design, brand collateral, and promotional marketing materials that reflected the brand’s fresh and confident personality.

Role & Skills:
Identity Design • Branding • Illustration • Marketing Collateral Design

Tools:
Adobe Illustrator • Photoshop

Process & Approach:
Working closely with the client, I developed a playful yet polished logo and a flexible visual system adaptable across digital and print. The branding extended into brochures, postcards, banners, and ad layouts (both digital and print), creating a cohesive presence across all customer touch points. The color palette and illustrations were designed to convey energy, self-expression, and a bit of noluxury—appealing to the salon’s diverse clientele.

Outcome:
A unified brand system and suite of marketing materials that elevated the salon’s visibility, enhanced customer recognition, and supported new client growth through consistent visual storytelling.