The Conscious Kitchen

Project:
The Conscious Kitchen — Brand Identity, Blog Design & Visual System

Overview:
Developed a cohesive visual identity and branding system for The Conscious Kitchen, a food blog focused on mindful eating and sustainable cooking. The project included logo design, brand assets, notecards, and business cards to create a consistent and engaging brand presence.

Role & Skills:
Identity Design • Branding • Illustration • Print & Digital Asset Creation

Tools:
Adobe Illustrator

Process & Approach:
I created a warm, inviting identity system that reflects the blog’s focus on sustainability and mindful living. Illustrations and typography were thoughtfully combined to convey personality and approachability. The design extended across digital and print touchpoints, ensuring a cohesive visual experience for readers and collaborators.

Outcome:
A visually consistent, engaging brand system that strengthened the blog’s identity, enhanced audience connection, and provided flexible assets for ongoing content creation and marketing efforts.