Campendium

Project:
Campendium — Brand Identity & Website Design

Overview:
Developed a visual identity and branding system for Campendium, the most comprehensive camping database. The project included logo design, digital brand assets, and website layout design to create a cohesive and approachable online presence for outdoor enthusiasts.

Role & Skills:
Identity Design • Branding • Website Design • Layout Design

Tools:
Adobe Illustrator

Process & Approach:
I crafted a versatile identity that balances adventurous spirit with clarity and usability. The branding was applied to the website layout, ensuring consistency across digital touchpoints, including typography, color palette, and iconography. The design emphasized navigability, readability, and visual appeal to engage a wide audience of campers and outdoor enthusiasts.

Outcome:
A cohesive identity and website design that enhanced Campendium’s brand recognition, improved user experience, and established a friendly, trustworthy visual presence for the platform.