Sugar & Scarves

Project:
Brand Identity & Marketing Collateral

Overview:
Developed a full visual identity and branding system for Sugar & Scarves, a lifestyle and fashion-focused brand. The project included logo design, packaging and illustration.

Role & Skills:
Identity Design • Branding • Illustration • Marketing Collateral Design

Tools:
Adobe Illustrator

Process & Approach:
The design system balanced elegance and playfulness, reflecting the brand’s personality while maintaining versatility for print and digital campaigns. Illustrative elements and typography choices were carefully crafted to create a strong visual identity, applied consistently across brochures, promotional materials, and ads to reinforce recognition and engagement.

Outcome:
A comprehensive brand system and collateral suite that elevated the brand’s image, increased visibility, and supported marketing efforts with cohesive, visually striking materials.