Gulfstream Boat Club

Project:
Gulfstream Boat Club — Brand Identity & Marketing Collateral

Overview:
Designed a complete visual identity and branding system for Gulfstream Boat Club, a lifestyle-oriented boating community. The project included logo design, brand guidelines, brochures, postcards, business cards, maps, banners, and advertising materials to communicate the club’s premium yet approachable experience.

Role & Skills:
Identity Design • Branding • Illustration • Marketing Collateral Design

Tools:
Adobe Illustrator

Process & Approach:
I developed a flexible identity system that balanced sophistication with adventure, incorporating nautical motifs and a modern typographic approach. Collateral was created to maintain consistency across print and digital touchpoints, from brochures and business cards to event maps and promotional ads. Illustrative elements added personality and a sense of lifestyle storytelling to the marketing materials.

Outcome:
A cohesive brand presence that elevated the club’s image, strengthened member engagement, and supported marketing initiatives with polished, versatile materials.